
Good design doesn’t have to be expensive
“Our mission is pure and simple. We aim to bring high quality coffee and tea solutions, as well as household accessories, to everyone. We innovate to create great designs at affordable prices in line with our guiding principle of ‘form follows functionality’, whilst also taking into consideration our environmental responsibility, sustainability and respect for the wellbeing of our staff, our communities and our planet.”
“Our mission is pure and simple. We aim to bring high quality coffee and tea solutions, as well as household accessories, to everyone. We innovate to create great designs at affordable prices in line with our guiding principle of ‘form follows functionality’, whilst also taking into consideration our environmental responsibility, sustainability and respect for the wellbeing of our staff, our communities and our planet.”
Peter Bodum starts the company in Copenhagen near the end of World War II, and establishes that the brand’s core philosophy that form should follow function.
BODUM® introduces its first product, the MOCCA vacuum coffee maker.
THE SANTOS vacuum coffee maker was introduced. Internationally acclaimed for its unique design, it remains one of the most popular coffee makers throughout the 50s, 60s, and 70s.
Jørgen Bodum, the founder’s son, takes over as CEO of the company at age 26. In the same year he introduced BODUM®’s first french press coffee maker, the BISTRO. The french press method has been internationally recognised as the most environmentally friendly coffee maker.
The company head office is relocated to Switzerland.
BODUM®’s design unit, Pi-Design AG is established. This in-house team of designers, engineers, graphic designers, and architects develops all of BODUM®’s products, focusing on functionality, quality and innovation.
BODUM® opens its first shop in London designed not only to showcase the large variety of BODUM® products but to embody BODUM®’s growing presence as an international brand.
BODUM® acquires part of Fertugal, later to be fully owned by BODUM® and become BODUM Portuguesa.
The now iconic ASSAM teapot is developed for the British Tea Council. With the ASSAM, BODUM® reinvented tea brewing by applying the same principles from the French coffee press system: a brewing process in a spacious filter easily stoppable by pressing down a plunger.
Swedish stationer ORDNING&REDA® becomes part of BODUM® Group. These franchise shops offer an assortment of stylish notebooks, diaries, cards, photo albums, stationery, pens, pencils, boxes, bags, and accessories in 14 countries.
BODUM® introduces e-BODUM®, a line of electric kitchen tools. Available in a variety of colours, e-BODUM®’s products make a modern, decorative statement in any kitchen.
BODUM® opens first flagship store in Paris featuring product demonstrations and multi- media presentations to allow shoppers hands-on experience with BODUM®’s growing product assortment.
BODUM® Plásticos began operations to manufacture travel mugs, durable glasses, bottles, and beakers.
1st Online Warehouse in Rødekro, Denmark.
BODUM® creates it’s own Coffee Roastery in Rødekro, Denmark.
One big step for BODUM® towards a more sustainable production. Installation of solar panels in Aveiro’s factory.
BODUM has set a short-term environmental objective of reducing CO2 emissions. To achieve this goal, we’ve turned to the most innovative green technologies available like wind power and photovoltaic panels. Now including Tondela’s factory.
BODUM opens it’s first Outlet store and coffee shop in Telford, UK.
Sustainability
MAKE TASTE NOT WASTE
The renowned natural historian Sir David Attenborough recently brought the importance of living more sustainably sharply into focus when his documentary series Blue Planet II was shown in the US, UK and elsewhere.
Attenborough’s well-known passion for protecting not only the oceans but every part of the natural world strikes a chord with us at Bodum®. Treating the environment with respect and helping you to develop a more eco-friendly lifestyle is at the heart of everything we do. Make taste, not waste– that’s our motto, and it defines our approach to the way we live and work.
Sustainability (that is, looking after the planet’s resources, using them wisely and living in harmony with the environment) has surely never been more important than it is now. The scale of today’s environmental issues may seem overwhelming. However, any positive changes individuals make to their daily lives can, when considered collectively, make a huge difference.
A viable brew
Know more about our Sustainability program
What is
good design?
This question requires that someone does indeed know, and dares to define what good design is and show examples. The problem for the designer and producer would then be how to approach the concept of “good design” with his products.
At BODUM’s design studio we are not trying to fulfill this concept of good design, instead we want to give from our perspective of a living and contradictory world, where Mickey Mouse is as important as the collected work of Picasso, where the question what is genuine and false, attractive and ugly, harmonious and discordant, right and wrong, cannot be answered clearly. In design the simplest things are always the hardest to achieve. A lot of thought goes into finding the best functionality, the best shape, and the best materials. What takes the most thought however, is discovering what can be left out; how we can make our products even simpler and easier – thus enhancing their sophistication.